Pregnancy Care Incentive Program

A healthy pregnancy is just the beginning. With the Pregnancy Care Incentive Program, expectant Standard and Basic Option members can earn a free Pregnancy Care Box and $75 on their MyBlue® Wellness Card.

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Expecting mother look at bib

We’re dedicated to supporting healthy pregnancies, including early prenatal care in the first trimester and continuing through childbirth. Our Pregnancy Care Incentive Program offers expectant Standard and Basic Option members support and rewards* during each stage of pregnancy.

Here’s how to participate:

  1. Take the Blue Health Assessment to receive a snapshot of your health. You may be eligible to earn $50 on your MyBlue® Wellness Card and receive a free Pregnancy Care Box filled with items and information you can use during your pregnancy to help you prepare for your baby and take care of yourself.

  2. See your doctor in the first three months of your pregnancy. Your first prenatal healthcare visit is an important step in helping you have a healthy pregnancy. You can mail, fax or upload a copy of your doctor-signed medical record** from one of your first trimester visits to earn an additional $75 on your MyBlue Wellness Card.
When submitting your medical record, please remember to send it back with your unique cover sheet. You’ll receive the cover sheet in your Pregnancy Care Box. You can also download a copy here

What’s in a Pregnancy Care Box?

The Pregnancy Care Box is full of helpful items you can use during your pregnancy and after your baby arrives, such as:

  • Books for you and your baby
  • A helpful booklet on various topics, including how to stay healthy during your pregnancy
  • Samples and coupons for brand name products
  • Clothing items for your baby

Are you eligible for the Pregnancy Care Incentive Program?

Timeframe Requirements

The Pregnancy Care Incentive Program is valid for the 2019 benefit year. The Standard or Basic Option contract holder or spouse, aged 18 and older, who is pregnant in 2019 and meets one of the following scenarios may be eligible for the incentive:

  • Members who give birth in 2019 that have a documented first trimester prenatal visit in 2018 or 2019 related to the birth of a child in 2019
  • Members with a 2020 due date that prove they had a first trimester prenatal visit in 2019

Additional Eligibility Requirements

In addition to meeting the benefit timeframe eligibility requirements, the member must be:
  • The contract holder or spouse
  • 18 years of age or older in the benefit year
  • Currently enrolled in the Blue Cross and Blue Shield Service Benefit Plan Standard or Basic Option
  • Earning the incentive for no more than 2 pregnancies within the year

If you’re eligible for this program, click the button below to log into MyBlue and get started. If you’re not eligible but would like to learn more about maternity benefits and care, click here.

Looking for more information on pregnancy care? Download our Pregnancy Care Guide to learn about all our maternity benefits.

*You must be the contract holder or spouse, 18 or older, on a Standard or Basic Option Plan to earn incentive rewards.

**Accepted types of medical records include a prenatal flow sheet, prenatal progress/visit notes and electronic medical record. Lab results or ultrasound reports are not necessary. A letter, disability statement or prescription note from your healthcare provider does not meet the program requirements for earning $75 on your MyBlue Wellness Card.

Any information or materials included in your Pregnancy Care Box are not meant to replace the advice of your doctor or healthcare professional.

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