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From prenatal to postpartum, your benefits are designed to support you through each stage of your pregnancy.

Pregnancy Care Incentive Program

The Pregnancy Care Incentive Program* offers expectant mothers support and incentives throughout their pregnancy. After visiting your doctor for a prenatal checkup, you’ll be eligible to earn $75 and a Pregnancy Care Box with items that can support you during your pregnancy.

Here's how to participate:

  • Login or register for your MyBlue account. You must be the pregnant member on your contract to participate.
  • Locate Pregnancy Care Incentive Program on the MyBlue homepage.
  • Request a Pregnancy Care Box by providing information on your first trimester doctor's visit.
  • Visit your doctor during the first trimester of your pregnancy. Once you complete your visit, ask your doctor for a signed medical record**.
  • Mail, fax or upload your medical record following the instructions on your unique cover sheet to receive $75 on your MyBlue Wellness Card. You'll receive the cover sheet in your Pregnancy Care Box. You can also download a copy here.

What's in a Pregnancy Care Box?

The Pregnancy Care Box is full of helpful items you can use during your pregnancy and after your baby arrives such as:

  • Books for you and your baby
  • A helpful booklet on various topics, including how to stay healthy during your pregnancy
  • Samples and coupons for brand name products
  • Clothing items for your baby

Are you eligible for the Pregnancy Care Incentive Program?

Timeframe Requirements

The Pregnancy Care Incentive Program is valid for the 2022 benefit year. The Standard or Basic Option member, aged 18 or older, who is pregnant in 2022 and meets one of the following scenarios may be eligible for the incentive:

  • Members who give birth in 2022 that have a documented first trimester prenatal visit in 2021 or 2022 related to the birth of a child in 2022
  • Members with a 2023 due date that prove they had a first trimester prenatal visit in 2022

Additional Eligibility Requirements

In addition to meeting the benefit timeframe eligibility requirements, the member must be:

  • 18 years of age or older in the benefit year
  • Currently enrolled in the Blue Cross and Blue Shield Service Benefit Plan Standard or Basic Option
  • Earning the incentive for no more than 2 pregnancies within the year

Looking for more information on pregnancy care? Download our Pregnancy Care Guide to learn about all of our maternity benefits.

Get Started

If you're eligible for this program, click the button to the right to log into MyBlue® and get started. If you're not eligible but would like to learn more about maternity benefits and care, click here.

Get Started
* You must be 18 or older on a Standard or Basic Option plan to earn this reward. 
** Accepted types of medical records include a prenatal flow sheet, prenatal progress/visit notes and electronic medical record. Lab results or ultrasound reports are not necessary. A letter, disability statement or prescription note from your healthcare provider does not meet the program requirements for earning $75 on your MyBlue Wellness Card.
Any information or materials included in your Pregnancy Care Box are not meant to replace the advice of your doctor or healthcare professional.

Routine Annual Physical Incentive Program

FEP Blue Focus members can get rewarded for having their routine annual physical.