Wellness Incentive Program
Your hard work should be rewarded. Standard and Basic Option members can earn up to $170* with our Wellness Incentive Program after completing their BHA and three goals with the Online Health Coach.
Attention: Online Health Coach will no longer be available after December 31, 2023.
You can still work on your health goals from now until then, just keep these dates in mind:
- Any condition-related goals, such as those for asthma, hypertension or COPD, must be started by September 29 and completed by December 31, 2023.
- Any lifestyle goals, such as those for reducing stress, losing weight or exercising more, must be started by November 29 and completed by December 31, 2023.
Any eligible goals completed by the dates listed above will still qualify for the $40 wellness incentive.
Taking charge of your health is important
That's why Standard and Basic Option members can earn rewards for working hard as part of our Wellness Incentive Program.
There are so many ways you can earn rewards*:
- Earn $50 when you complete your Blue Health Assessment (BHA)
- Earn up to an additional $120 when you complete certain goals with our Online Health Coach

Once you've completed the Blue Health Assessment
You’ll receive $40 for each eligible goal you complete, up to three, for $120 total on your MyBlue® Wellness Card for goals related to:
Begin your Blue Health Assessment
Get a snapshot of your overall health based on information you provide in a guided survey.
Get Started in MyBlue