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Incentive Card PIN Information

Notice for MyBlue® Wellness Card holders

Due to a federal law known as the Durbin Amendment, you may be prompted for a Personal Identification Number (PIN) when using your MyBlue® Wellness Card. The Blue Cross and Blue Shield Service Benefit Plan is providing a PIN should a merchant ask you for it. You can still sign your receipt as you have done in the past if you are not prompted to enter a PIN when you make purchases.

Here are the steps to retrieve your PIN online:

  1. Click the link at the bottom of the page that says “Retrieve your PIN.”
  2. Use your MyBlue ID to sign in. Once you are signed in, the link will take you directly to the Retrieve PIN page on the MyBlue Wellness Card portal.
  3. Click the “View PIN” link under the PIN column and your PIN will pop up in a new window.
  4. Record your PIN and store it for safekeeping. Do not keep your PIN with your card.

PIN - Retrieve your pin

If you are unable to retrieve your PIN online please call 1-866-852-6435 Monday through Friday, from 8 a.m. to 8 p.m. Eastern Time.

Please note, if you are prompted for your PIN and you don’t have it, or if your purchase is declined after you enter your PIN, ask the merchant to run the transaction so that you can sign your receipt.

Merchants are still preparing their systems for this change, so you won’t be affected immediately. We wanted to inform you before merchants update their systems.

Frequently Asked Questions

What is the Durbin Amendment?

The Durbin Amendment is a provision of the Dodd-Frank Wall Street Reform and Consumer Protection Act. It was developed to support the ability to process signature and PIN transactions, and to address the fees that merchants pay when consumers use cards to make purchases.

What is the difference between signature and PIN transactions?

Signature transactions typically require you to sign your receipt. A PIN-based transaction requires you to enter your PIN into the merchant keypad at the point of sale.

Can I create my own PIN?

No. For security reasons you cannot choose your own PIN. The PIN is specific to a given card.

When will I need to use a PIN?

If you are offered a choice, select the “credit” option to sign your receipt. You will need to use your PIN if you are prompted to enter your PIN into the merchant keypad when you use your MyBlue Wellness Card to make a purchase.

How is a PIN code generated?

Your PIN is calculated on demand and is unique to your card. The PIN associated with your card cannot be modified.

Is my PIN secure?

Yes. We take a variety of steps to ensure the security of your Personal Identification Number. No one at Blue Cross and Blue Shield knows your PIN and no one will ask you for it. Your PIN is calculated on-demand and is unique to your MyBlue Wellness Card. For your security, PINs can only be delivered through secure mail or viewed online on the secure MyBlue Wellness Card portal website.

What should I do if my PIN isn’t working?

If your PIN is declined after you enter your PIN, ask the merchant to run the transaction so that you may sign the receipt for your purchase.

I lost or forgot my PIN. What should I do?

If you forget your PIN at the time of a sale, you can request that the merchant run the transaction on the “signature network.” You will then sign the receipt, as you have done in the past with your MyBlue Wellness Card.

You can retrieve your PIN on the MyBlue Wellness Portal. Use your MyBlue ID to sign in to the MyBlue portal. Then, click the MyBlue Wellness Card link under My Wellness. Once you’re on the MyBlue Wellness Card homepage, select “Retrieve PIN” under the “My Debit Card” tab. Click “View PIN” under the PIN column on the “Retrieve PIN” page.

I lost my MyBlue Wellness Card. Will I receive a new PIN with the new card?

When you report your MyBlue Wellness Card as lost or stolen, you will receive a replacement card that has a new number. This card will also have a new, unique PIN. This PIN will be available on the MyBlue Wellness Card portal.

Can I use my MyBlue Wellness Card to withdraw cash?

No. You cannot use your MyBlue Wellness Card at an ATM or to obtain cash during any transaction. You can use your MyBlue Wellness Card to make purchases for qualified medical expenses.

PIN - Retrieve your pin


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Benefits and Services

Page last updated: March 28, 2013

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