Incentives For You

Incentive Program

The MyBlue Incentive Program is the first step to take for a more active role in your health care decisions and the health of your family. Both Standard Option and Basic Option members can earn up to $50 on the MyBlue Wellness Card—a debit card that rewards our members for taking charge of their health. Additional incentive programs for Diabetes management, smoking cessation and the generic pharmacy program are also available, starting Jan. 1, 2012.

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MyBlue Wellness

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Both Standard Option and Basic Option members can earn up to $50 on the MyBlue Wellness Card for taking charge of their health. Members who complete the Blue Health Assessment and up to three online coaching sessions can use this card for qualified medical expenses.

  • Members are eligible for up to a $50 health account
    • $35 for completing Blue Health Assessment
    • $5 (maximum of three) for completing one of 12 Behavioral Health Intervention Modules
  • Diabetic members are eligible for up to a $125 health account
    • All activities available to non-diabetic membership ($50)
    • Up to $75 for diabetic-specific activities such as:
      • Diabetic Foot Exam
      • A1c Testing
      • Diabetes Management Program
      • Fill Glucometer Strips

Smoking Cessation

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If you smoke, you may qualify for an additional benefit that waives your individual cost share for certain prescription drugs and over-the-counter smoking cessation medications when you use a Preferred pharmacy.

By completing the initial consultation of the Breathe™ online coaching session, you will earn your additional smoking cessation benefits. A special message describing your benefits will be sent to you on your Secure Message Center in the Blue Health Connection website.

Generic Drug Incentive

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Coinsurance and/or copayment amounts for generic drugs are less than that for brand-name drugs for both Standard Option and Basic Option members.

If you have Standard Option and you use a Preferred retail or the mail service pharmacy you may be able to save even more with the Standard Option Generic Incentive Program . Under this program, we will waive the coinsurance or copayment amount for the first four prescription fills when you switch from certain brand-name drugs to specific generic drugs. The average savings under the Generic Incentive Program is $30 to $60 per prescription fill or refill.

Page last updated: January 06, 2012

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